Allowing your employees to work from where they wish is not a perk, it is a part of your company’s genetic makeup or it is nothing.
Many big companies think that allowing their people to work from home on Fridays is similar to matching 401k – simply a cost absorbed by the company to attract and keep people. Remote work is not a ping-pong table or free lunch on Thursdays.
Remote work, if properly supported, is a powerful testament to the respect that you have for your people and their lives. You are saying that you trust and expect them to perform, and you trust your ability to tell if they are or aren’t. It show a results-focused attitude that speaks to a core value of your company: do you follow tradition blindly or do you support what works best?
I’m writing a book about successfully working from home; click here if you want to know when it is complete.